Qoros

QOROS Brand History

Qoros Auto Co., Ltd. is a car production company based in Shanghai, China. It is formed by a 50:50 joint venture between Chery Automobile and Israel Corporation. Founded in December 2007 under the name Chery Quantum Automotive Corporation (CQAC), the company changed it’s name into Qoros Auto Co., Ltd. on November 28, 2011. The name Qoros is an invented word, the Q standing for quality and by adding the “oros” it will sound like the Greek “chorus” word (collective voice in music), thus reflecting the multinational nature of the company. In December 2011, the company presented renders for their first prototype. Later, in March 2013, they debuted with their first sedan pre-production model, the Qoros 3, at the Geneva Motor Show.